The music video for "Best Thing I Never Had" was directed by Diane Martel, and was shot in Westchester County on 15 June 2011 and in Fort Greene, Brooklyn, on 16 June 2011. The "prom scene" shoot was filmed at the Brooklyn Masonic Temple near the Pratt Institute. Apparently, Knowles will not be the one playing the prom queen in the music video. Knowles said that "not being prom queen in the video reminded her of how she never wore the coveted tiara at her own high school dance". However, she added that it was indeed "weird" not to have her real father, Mathew Knowles, walk her down the aisle in the wedding scene, which was shot in a Sleepy Hollow country club on 15 June 2011, because she was escorted down the aisle by her father when she wed Jay-Z in April 2008. The video premiered on Knowles' website on 7 July 2011.
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