Video Scope: Jessica Simpson - I Wanna Love You Forever


"I Wanna Love You Forever" is a debut music video from American recording artist Jessica Simpson. It was premiered for her debut single "I Wanna Love Your Forever" which is available as track from her studio album "Sweet Kisses" on 1999.

As her debut video, careful attention was made to make sure that Jessica Simpson's virginal image would be used as the "anti-sex appeal" to draw viewers in. Directed by Bille Woodruff, the video does not follow the dramatic story told in the song at all and instead centers on Jessica Simpson in a photo shoot. The photo shoot starts out with Ms. Simpson being photographed in front of a giant airplane as she wears a white outfit with a blue jacket. The song then shifts to a new scene in which Ms. Simpson has removed her jacket and is now in front of sunflowers.

The video seems to take things slowly, but in a dramatic turn of events, the sunflower scene is literally pushed over, to reveal the song's final scene: Jessica Simpson covered only in black on a dramatic soundstage lighted with blue lights. The video also features shots intercut with the making of the video of Jessica Simpson and her personal girlfriends. One of those girlfriends in the video is Jessica's little sister Ashlee Simpson. Although the video shoot is commonly believed to be a fake one, it appears that the video breaks the fourth wall as photos of the photographer taking photos apparently exist.

Jessica Simpson once spoke of the idea for a second video but this one was never made.

The video debuted on TRL on 23 November 1999 at #10.

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